The event included the Hotel Business Game, where teams of students and industry professionals are invited to run their own virtual hotel using the HOTS Simulation system and to make successful business decisions in all operational areas of the virtual property.
The Business Management Game was delivered by a partnership between HOTS and arena4finance.
This year the focus of the business game was on revenue management, social media and guest reviews. Each of the five teams competing in the HOTS business management game were given the responsibility of managing individual hotels within the simulated environment. All five teams were in direct competition with each other and competition was fierce.
The teams were tasked with creating a revenue management strategy for their hotels and then executing this within the simulation where the properties all started the same, with all teams having an equal chance for success. The teams were judged on their hotel performance results, which included RevPAR, ADR, Occupancy and Gross Operating Profit. They each also had to produce a written revenue management plan. The teams could sell rooms through online channels, set their rate strategies and also manage their social media profiles.
For the second year in a row, the student team from Bournemouth University won the Passion 4 Hospitality Business Game. The competition was contested this year by teams from Plymouth, Manchester Metropolitan, University College Birmingham, Westminster Kingsway College and Bournemouth University. These five teams came through the online heats for the competition, which featured eight teams.
Bournemouth University Team member Ellen McCausland tweeted after the event “ @HOTS_Simulation Such a fantastic day yesterday at @IoH_Online Conference. Proud to have brought home the trophy for a second year! #BUproud”.
The winning team from Bournemouth University will be awarded a day in industry from a partner organisation who will give them experience of what it is like working in the hospitality industry. This will be discussed with the team to make sure the day is focused on an area of interest to them.
This was the second year that this Business Management Game has taken place and due to the positive feedback received, it will certainly be taking place again next year. If your university is interested in taking part, contact arena4finance at firstname.lastname@example.org
To view the events on the day in images, please view the slideshow of official event photographs below, kindly supplied by the Institute of Hospitality.
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