
arena4finance offers a range of courses and resources for the hospitality industry
We provide online and face to face training, supported by the finance4hospitality academy with access to a vast pool of interactive resources, plus coaching and mentoring for both hospitality finance professionals and operational managers. We can help you to understand and interpret financial information and the monthly management accounts. We have a great team of experts on hand to meet all your professional development needs for improving your hospitality management accounting knowledge.
Our Team

Debra Adams
Debra Adams is the founder of the business, a Chartered Management Accountant (CIMA) and a leading practitioner in developing courses for improving financial know how and commercial acumen in the hospitality sector. She is the author of the highly acclaimed textbook ‘Management Accounting for the Hospitality, Tourism and Leisure Industries 3rd edition: A Strategic Approach’ now available here in 3rd edition.
Debra is a well known personality in the hospitality sector having delivered courses and training for numerous companies across the industry.
She holds a number of senior roles including Trustee and Member of the Supervisory Board for the Institute of Hospitality. She was formerly Head of Professional Development at HOSPA for a number of years and previously a Council member of the British Association of Hospitality Accountants. Debra holds a visiting teaching post at Les Roches Hotel School, Switzerland, and is a contributory member of the Glion Fellowship Research program.
Debra leads a team of experts at arena4finance who can design and deliver courses and training to meet a range of professional development needs for all those seeking to learn more about finance4hospitality.

Sue Callard
Sue Callard is our experienced Learning Technologist. Following a career which commenced with a customer focused role with Disneyland Paris, followed by a period of time at Bournemouth University where she focused on the use of various learning tools, Sue now specialises in the application of Learning Technology to improve the learner’s experience.
She has been busy developing our finance4hospitality academy with elearning tools and content for deep learning and assessment. She has specialist knowledge in the use of a variety of learning tools including Moodle, Blackboard, Camtasia, Mahara, Questionmark and Dreamweaver.

Katie Hincks
Katie Hincks joins us as an Associate Learning Consultant with expert skills in Hospitality Finance and Hotel Management Accounting. Katie spent over eleven years working in financial roles at the Principal Hotel Group including Regional Financial Controller, before starting her own consultancy.
Katie combines her financial expertise with a love of developing and delivering training courses for the hospitality industry and has added a Certificate in Education and Training to her accomplishments. Katie is currently preparing a range of resources to support our finance4hospitality academy.
Our services
We have experience working with a range of industry sectors.
Hospitality

Restaurant & Contract Catering

Food costs and payroll costs combined can make up well over 50% of the total operational costs of a catering outlet. Our courses are designed to help caterers and food and beverage controllers to apply techniques to control cost more effectively and reduce wastage.
The company founder, Debra Adams, has extensive experience of the catering sector and is the author of the book ‘Management Accounting for the Hospitality, Tourism and Leisure Industries’.
Working directly with businesses in the sector and alongside organisations such as The University Caterers Organisation (TUCO), arena4finance offers a range of courses to help restaurants and contract catering businesses to improve profitability, reduce waste and control costs.
Education

With a long history of associations with the hospitality education industry both in the UK and overseas we are well placed to assist the higher education sector with course development, access to resources, delivery and consultancy.
Our core specialisms include hospitality financial management, hotel management accounting, revenue and profit management as well as real estate and business valuations. arena4finance also is licensed to offer training with the HOTS Simulation – an ideal tool for developing the financial and revenue management skills for hospitality managers of the future.
Care Homes

arena4finance is experienced in providing training and professional development for those involved with managing the provision of food and beverage in care home facilities.
We can help your teams with how to interpret monthly financial statements, prepare budgets and forecasts, and control direct and indirect costs.
Public Sector

arena4finance has designed and delivered a variety of one day courses for the public sector focusing on the effective financial control of catering outlets for leisure facilities, events management and cost control for the school meals service and for the university catering sector.
